Penn Relays
Penn Relays | Graphic Design + Social Media
Photo courtesy of Jay Bendlin
Agency
Mikei Media
Project Management
Graphic Design
Social Media Marketing
Philadephia, PA
2022 - Present
YEAR 02
2023 Penn Relays | 127th Running
SOCIAL MEDIA DIRECTOR + GRAPHIC DESIGNER
Building upon the momentum from last year, we focused on curating a team to drive more content. We worked with a team of three social media interns, talent, a videographer, and several of Penn Relays’ photographers. To produce high-quality content, this was essential to our success.
[01]
The top post was “Track and Football.” REEL
5-star football recruit from Archbishop Carroll (D.C.)
74,818 plays
64,241 accounts reached (51,855 non-followers)
TotalS
16 posts
141 Instagram stories
17 reels
GROW YOUR AUDIENCE ON INSTAGRAM
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1.38M
Impressions
1.172% Increase
-
180.1K
Accounts Reached
Increase 579%
-
164K
Non-Followers Reached
Increased 914%
-
2.97K
Followers Ganes
Increased 21.184%
-
19.9K
Accounts Enaged
Increased 45.3%
PENNRELAYS.COM RESULTS
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13,363
users gained from 2022
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126,690
more page views than 2022
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69.3%
on mobile
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29.3%
on desktop
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270
media across three days between press + photographers
YEAR 01
2023 Penn Relays | 127th Running
COVER + SOCIAL MEDIA
After a two-year hiatus, The Penn Relays Carnival, presented by Toyota, returned, and there was much celebrating. In this issue, Penn highlighted its new sponsors On, 60 Years of Jamaican Independence, and HBCU Excellence, to name some significant features. I created the Program Cover and developed the Program Design alongside Rich Sands and Dipen Shah.
[02]
2022 Penn Relays | 126th Running
SOCIAL MEDIA CONTENT + STRATEGY
[02]
Goal: Build awareness of Penn Relays Instagram and focus content around fan experience.
I was the lead strategist, producer, and manager for the three-day event for the Penn Relays social media accounts. My primary focus was its Instagram and driving traffic to its website. With our team, we increased the awareness of all their social media accounts and website results by utilizing this new strategy for the Penn Relays Carnival.
We increased our following on Instagram by 11% throughout the three-day event.
Penn Relays sold approximately 3,000 programs over the weekend
